IzeAds vs Revealbot (now Bïrch): which one fits your operation?
Revealbot rebranded to Bïrch around 2024 (revealbot.com now redirects to bir.ch) — same product, new name. It is one of the most mature rules-based ad automation tools on the market: pause, scale and duplicate campaigns by conditions across Meta, Google, TikTok and Snapchat, reusable Strategies, reports pushed to Slack and Google Sheets, post boosting, and a Launcher with bulk creation that can launch campaigns across multiple ad accounts at once. Pricing follows your monthly ad spend, starting at $99/mo (Essential, up to ~$10K of spend).
Side-by-side comparison
| Feature | IzeAds | Revealbot |
|---|---|---|
| Starting price | $39/mo | $99/mo (Essential, up to ~$10K ad spend) |
| Pricing model | Flat plan by features | By monthly ad-spend tier + overage past the tier; tracking (Hub) is a per-event add-on |
| Bulk Meta campaign creation | ✓ Yes — bulk creation across accounts + edit, pause, duplicate, budgets and rules without opening Ads Manager; templates and drafts | ✓ Yes |
| AI integration (MCP server) | ✓ Yes — official MCP server: connect ChatGPT, Claude or any compatible AI to create and edit campaigns, query metrics and manage trackers by chat (Claude plugin ready out of the box) | Partial — AI suggests optimizations; no MCP |
| Server-side CAPI (Conversions API) | ✓ Yes — no code required, included in every plan | Via the Hub add-on, billed per event (free up to 10K; then $10/500K up to $499/150M+) |
| Event destinations | Meta, Google, TikTok, Kwai, Reddit, Pinterest, Snapchat and Taboola | Automation on Meta, Google, TikTok and Snapchat; server-side events only via the Hub add-on (integrates Hyros and AppsFlyer) |
| Multi-touch attribution (models beyond last click) | ✓ Yes — data-driven models (Shapley) and side-by-side comparison with Facebook's numbers | No — uses Ads Manager data or integrates Hyros/AppsFlyer |
| Profit and ROAS reporting (with currency conversion) | ✓ Yes — profit, ROAS and CPA per campaign, ad set and ad, with automatic exchange between account and company currency | Partial — reports on Ads Manager metrics |
| Traffic filtering (bots and spy tools) with safe page | ✓ Yes — 3 layers: bots, spy tools and custom rules | ✗ No |
| Anti-spy protection (offer-mining blockers) | ✓ Yes — shield that blocks spy tools in real time | ✗ No |
| Native payment-platform integrations (Stripe, Shopify, Hotmart…) | ✓ Yes — 20 platforms with one webhook link each: Stripe, Shopify, PayPal, WooCommerce, Hotmart, ClickBank, ThriveCart and more | No — integrations are Slack, Sheets, AppsFlyer and Hyros, not payment platforms |
| Page A/B testing | ✓ Yes — splits real traffic between page versions | ✗ No |
| VSL analytics (video retention crossed with campaigns) | ✓ Yes — VTurb integration: VSL retention, pitch and conversion per campaign, ad set and creative | ✗ No |
| Meta Lead Ads leads (capture and export) | ✓ Yes — receives form leads in real time, organizes by form and exports CSV with custom fields | ✗ No |
| Mobile app | Full iOS and Android apps: create and edit campaigns, pause, adjust budgets, watch live metrics and sales — with a push for every sale | None found |
| Interface languages | English, Portuguese and Spanish | English only |
| Free trial / no lock-in | ✓ Yes — free trial, cancel anytime | 14-day trial without a card, no lock-in |
Revealbot/Bïrch data verified on bir.ch and third-party sources in July 2026. Prices and plans can change — always confirm on the official site.
IzeAds also creates Meta campaigns, ad sets and ads in bulk across multiple accounts (plus templates), so the difference lies elsewhere: IzeAds tracks the actual sale server-side through its own edge, attributes each payment-gateway sale (Hotmart, Kirvano, Ticto, Cartpanda, Digistore24, ClickBank and others) to its campaign in real time via webhook, sends CAPI events to Meta, Google, TikTok, Kwai, Reddit, Pinterest, Snapchat and Taboola with no add-on, and filters traffic with a 3-layer cloaker plus anti-spy shield.
The honest summary: both launch campaigns in bulk. Bïrch optimizes on Ads Manager metrics and charges by ad spend; IzeAds optimizes on the real sale reported by your payment gateway and charges a flat price. Which data source and which billing model you want is most of the decision.
Pricing
Bïrch's Essential plan starts at $99/mo for up to roughly $10K of monthly ad spend; third parties report around $209/mo (up to $50K), $399/mo (up to $100K) and $749–$1,500+ above that, with a 20% discount on annual billing and overage charges if you exceed your tier. Server-side tracking is a separate add-on (Hub) billed per event: free up to 10K events, then $10 per 500K, scaling up to $499 for 150M+. A good month of spend or traffic raises your bill.
IzeAds uses flat plans by feature set: Starter $39, Pro $97, Scale $299 and Enterprise $599 per month, with a free trial and no lock-in. Server-side tracking and CAPI for all 8 platforms are included in the plan — your ad spend or event volume never changes the price.
Which one should you pick?
Choose IzeAds if you…
- Sell through Stripe, Shopify, Hotmart, ClickBank or another of the 20 platforms and want the real gateway sale — not Ads Manager estimates — attributed to each campaign in real time
- Prefer a predictable flat price ($39–$599/mo) over billing that scales with your ad spend and charges tracking per event
- Need real cloaking with a safe page plus anti-spy protection against offer-mining tools — Bïrch has neither
- Want server-side CAPI for Meta, Google, TikTok, Kwai, Reddit, Pinterest, Snapchat and Taboola included in the plan, with no per-event add-on
- Want an interface in Portuguese or Spanish and a mobile app that pushes every sale
Revealbot may make sense if you…
- Live on deep rules-based automation — pause, scale, duplicate by custom conditions — across Google, TikTok and Snapchat as well as Meta
- Run a high-spend agency operation built around automated rules, Strategies and reports delivered in Slack or Google Sheets
- Already use Hyros or AppsFlyer as your attribution source and just need the automation layer on top
Verdict
Frequently asked questions
Does Revealbot still exist?
Yes — it rebranded to Bïrch around 2024. revealbot.com redirects to bir.ch and it is the same product and team, with the same rules-based automation, Strategies and Launcher.
Does Revealbot (Bïrch) create campaigns in bulk?
Yes. Its Launcher and bulk creation can launch campaigns across multiple ad accounts, like IzeAds. The difference is around it: IzeAds adds real-time sale attribution from payment gateways, a cloaker with safe page and included CAPI, while Bïrch focuses on rules-based management of what's running.
Which is cheaper, IzeAds or Revealbot (Bïrch)?
IzeAds starts at $39/mo flat and the price never depends on ad spend. Bïrch starts at $99/mo for up to ~$10K of monthly spend and grows with your budget — third parties report ~$209 up to $50K, ~$399 up to $100K and $749+ beyond — plus a per-event tracking add-on (Hub). The more you spend, the wider the gap.
Does Revealbot (Bïrch) integrate with Stripe, Hotmart and other payment platforms?
No. Its integrations are Slack, Google Sheets, AppsFlyer, Hyros and Google Analytics; there is no sale-to-campaign attribution via payment-gateway webhook. IzeAds integrates natively with Hotmart, Kirvano, Kiwify, Eduzz, Monetizze, PerfectPay, Braip, Ticto, Cartpanda, Digistore24 and ClickBank — one webhook link per platform, about 4 minutes to set up.
More comparisons
Try IzeAds for yourself
Create campaigns in bulk, track sales in real time and protect your offers. No lock-in, cancel anytime.