Find out which campaign brought each PayPal payment
A PayPal payment almost always routes through their domain: the buyer leaves your site, approves the charge there, then comes back — sometimes. For the Meta pixel, that round trip is fatal: the domain hop breaks the tracking chain, iOS and ad blockers cut down the rest, and buyers who complete the purchase without returning to your thank-you page simply vanish from your metrics.
With IzeAds, the browser leaves the equation: PayPal notifies IzeAds on every approved payment, and IzeAds matches the sale to the originating click through the tracking code (SCK) that followed the buyer from your ad. What PayPal confirms is what counts — approved payments come in, refunds and disputes are deducted.
How to set it up
The connection is done inside IzeAds in a few minutes: you connect Meta, generate the notification link and enable it in the platform panel. The full, always up-to-date walkthrough lives in the help center.
Open the guide in the help center →What the integration delivers
Approved payments instantly
Every charge approved by PayPal reaches your dashboard in real time, with the originating campaign, ad set and ad identified.
Refunds and disputes deducted
Disputes and returns adjust the campaign's revenue automatically — the ROAS shown is net.
No thank-you page required
Buyer finished on PayPal and never came back to your site? The sale arrives anyway, straight from the server — nothing gets lost on the way.
CAPI back to Meta
The approved conversion is returned to Meta via Conversions API — and to 7 other ad platforms — so your campaigns optimize on trustworthy data.
Many channels, one dashboard
PayPal alongside your other sales platforms, all consolidated in the same IzeAds dashboard, every sale on its campaign.
Frequently asked questions
Why do I lose PayPal sales in the Meta pixel?
Because the purchase routes through PayPal's domain and the pixel needs the buyer to return to your thank-you page with cookies intact — which iOS, ad blockers and the domain hop often prevent. IzeAds receives the sale straight from PayPal's server, with no browser involved.
I use a PayPal payment button on my site — does it work?
Yes. The tracking code follows the visitor from the ad click; when PayPal approves the payment and notifies IzeAds, the sale is attributed to the campaign that brought that buyer.
What if the customer opens a dispute or asks for a refund?
IzeAds receives the notification and deducts the amount from the matching campaign. Your revenue and ROAS reflect the net result, not the gross one.
Could someone send fake sales to my notification link?
No. The link is exclusive to your account and every event is validated before it enters — notifications that don't match your integration are discarded.
More integrations
Connect in ~4 minutes
Create your account, connect Meta and paste one webhook link. Free trial, no lock-in.