Your WordPress store with every sale tied to the right ad
A WordPress store tends to pile up layers — caching, optimization plugins, cookie consent — and the Meta pixel suffers through all of them. Add iOS wiping cookies, ad blockers killing the script and a Purchase that fires on the thank-you page before payment is confirmed, and your WooCommerce orders report lives in a different world from Ads Manager.
IzeAds moves measurement out of the browser: WooCommerce notifies IzeAds on every paid order, server to server, and IzeAds ties the order back to the original click through the tracking code (SCK) that traveled with the visitor from your ad. What counts is the confirmed order — and refunds and chargebacks enter the ledger with the sign flipped.
How to set it up
The connection is done inside IzeAds in a few minutes: you connect Meta, generate the notification link and enable it in the platform panel. The full, always up-to-date walkthrough lives in the help center.
Open the guide in the help center →What the integration delivers
Paid orders in real time
Every paid order in your store lands in the dashboard instantly, with the originating campaign, ad set and ad identified.
ROAS that's already net
Refunds and chargebacks are automatically deducted from the campaign — you make scaling decisions on the real number.
CAPI back to Meta
Confirmed orders are returned to Meta via Conversions API (and to 7 other ad platforms), giving the algorithm a genuine purchase signal.
Plays well with caching and plugins
Being server-side, the sale doesn't depend on a script surviving caching, minification or cookie banners — it arrives straight from the store's server.
Sale push on your phone
IzeAds' iOS and Android apps notify you of every paid order in real time — your store in your pocket.
Frequently asked questions
Why does the Meta pixel lose sales on my WordPress store?
Between iOS wiping cookies, ad blockers killing the script, layers of caching and Purchases firing before payment confirmation, the pixel measures a distorted fraction. IzeAds receives the paid order straight from WooCommerce's server — no dependence on the customer's browser.
Do I need to install yet another WordPress plugin?
No dedicated plugin is needed: the sales integration uses IzeAds' notification link registered in WooCommerce's own webhooks area, and IzeAds' tracking code on your site links each visitor to their ad.
Does a cancelled or refunded order inflate my ROAS?
No. When WooCommerce reports a refund or chargeback, IzeAds deducts the amount from the campaign — the revenue and ROAS displayed are always net.
I also sell through other platforms — can I centralize?
Yes. Each connected platform gets its own link, and all sales consolidate into the same IzeAds dashboard, each attributed to its campaign.
More integrations
Connect in ~4 minutes
Create your account, connect Meta and paste one webhook link. Free trial, no lock-in.